Born and raised in East Harlem, Joe Cruz Jr. started his successful spirit brand, YAVE Tequila, in the neighborhood. From the beginning, Joe has been an incredible champion of his community and dedicated his efforts to helping young entrepreneurs and social entrepreneurs in East Harlem get started on their climbs to the top.
During the onset of the pandemic, YAVE and Joe worked tirelessly alongside community partners to feed 5,000 people each day in the neighborhood. YAVE and Joe’s mission is to give back to the East Harlem neighborhood where they started. They are passionate about using their platforms to lift up and empower others, and bring more resources to East Harlem. Read this Forbes article to learn more about how YAVE and Joe have supported East Harlem.
The Spirit of East Harlem Benefit will take place at Guastavino’s NYC on October 24th, 2022. To purchase tickets, ad space, or view sponsorship opportunities visit the Spirit of East Harlem website.